Top editors give you the stories you want delivered right to your inbox each weekday. Thanks to his NBA salary and lucrative endorsement deals with the likes of Nike and Beats by Dre, James lives a lavish lifestyle off the court. The NBA's Highest-Paid Players 2019-20: LeBron James Scores - Forbes Those early lessons from his family helped him reach new heights with his finances. Hypebeast is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. Last month, the 17th iteration of his Nike signature shoe, the LeBron XVII, hit stores. NBA: LeBron James Hummer EV deal recalls HS controversy - Yahoo Sports The eight-time All Star extended his deal with Nike's Jordan brand in 2017 for another ten years and in 2018 received his first signature shoe, the Why Not Zer0. Kevin Durants on-court earnings of $187 million in 12 seasons is dwarfed by his current ten-year, $275 million Nike deal. LeBron's talent was there for all to see and the now NBA legend put all the controversy behind him to rise to superstardom in no time. Get a free mystery gift with box subscription from Bespoke when you sign up today! YouTube TV and Sinclair Broadcast Group have agreed a temporary halt to their carriage battle over the Fox regional sports networks (RSNs) that keeps the channels on the streaming platform in the short term. A scandal, it was and continues to be, in some respects. James is unlikely to acknowledge that the Hummer EV endorsement amounts to the last laugh against his trolls. You may opt-out by. James didn't wear his LeBron 11 shoe for most of the 2013-14 season because of its fit, but the product still sold . LeBron James signs lifetime deal with Nike - ESPN LeBron James is doing it all these days, being the highest-paid athlete, holidaying in Italy, and he is also doing commercials for AT&T. LeBron James' latest commercial couldn't have come at a better time. LeBron is, unsurprisingly, one of the highest-paid players in the NBA. You may have to select a menu option or click a button. General Motors revealed James as its new pitchman last month during a Super Bowl ad for the upcoming GMC Hummer EV. James' earnings on Instagram are small compared to the likes of Cristiano Ronaldo and Kylie Jenner however, who earn $975,000 and $1,266,000 per sponsored post respectively. Everybodys capitalizing on him. Read more: LeBron James gave the entire Ohio State football team new $350 Beats headphones, and it's not an NCAA violation thanks to a loophole, Read more: "LeBron James just signed the biggest endorsement deal in Nike history", Read more: LeBron James has turned his back on McDonald's to bet on a Chipotle-style pizza chain, Read more: LeBron James jumps ship from Coca-Cola to PepsiCo and will be the face of a new Mountain Dew drink, Read more: LeBron James' $6.5 million investment in Liverpool FC is already paying off big time, Read more: LeBron James is now a part-owner of the Boston Red Sox, adding to his already impressive investment portfolio, Read more: LeBron James reveals the latest details of the much-anticipated 'Space Jam 2', Read more: LeBron James and Nick Saban are engaged in a bizarre feud over barbershop conversations and neither is backing down, Read more: LeBron James and Arnold Schwarzenegger own part of Bill Ackman's office building, Read more: LeBron James just sold his Miami mansion for $4 million profit, Read more: LeBron James' teammates call him 'the cheapest guy in the NBA' but he just bought a $23 million mansion in Los Angeles, Read more: LeBron James says he doesn't turn on data roaming or pay for apps or music services because he's 'the cheapest guy in the NBA', Read more: LeBron James takes immaculate care of his body, and the NBA world is in awe of it, Read more: A 24-year-old woman was recently found dead in one of the freezing chambers that celebrities like Demi Moore swear by, Read more: New Knicks coach David Fizdale told a story that shows how much LeBron James cares about his teammates and coaches, Read more: Here's video of LeBron James dressed as Prince for a Halloween party. Businesses and brands recognize this and the power behind it. In the classic tall-athlete-meets-tiny-car trope, you'll find Wilt Chamberlain and the Volkswagen Beetle, as well as Kobe Bryant in a Smart Car. It made people think. But there he was driving around Akron, Ohio, in a Hummer customized by celebrity dealership 310 Motoring out of Los Angeles. Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. LeBron James earns more than $300,000 for every sponsored Instagram post, making him the NBA's highest paid social media influencer. Or, if they gave me two dollars, they'd be like, Go ahead and spend a dollar of it, but stash the other dollar. The Tip-Off | Manchester Citys arena plans turn noisy neighbour tag into a revenue stream, People said it was the best money theyve ever spent: Top Ranks Todd DuBoef on Wilder-Fury II, MLS 2020 commercial guide: Every franchise, every sponsor, all the major TV deals, At Large | Sport cannot do much about the coronavirus but there are things it can control, Sportel Miami 2020: Previewing the spring convention with CEO Laurent Puons. Forbes estimates James will earn more than $60 million off the court this year, on top of his $37.4 million salary with the Lakers. On Aug. 18, Lakers' Vice President of Basketball Operations and General Manager Rob Pelinka issued a statement regarding LeBron's historic agreement. A birthday gift was now a topic du jour, not just on ESPN, but the network news shows, far off newspapers and national magazines. AT&T is banking on James to attract subscribers. The extension will make James the highest-earning player of all time, with $532 million. LeBron James could be a billionaire thanks to Nike, other businesses However, he quickly learned the value of a dollar at an early age from his relatives. And unlike in the NFL, every dollar is guaranteed upon signing. German brewery Veltins has extended its sponsorship with a host of major international winter sports events until the end of the 2021/2022 season. In addition to being the highest-paid player in the NBA, Lebron also has several businesses, as well as endorsements and partnerships with Nike. As the leagues 74th regular season tipped off Tuesday night, the NBA was still reeling from the crisis set off by a tweet from Houston Rockets GM Daryl Morey in support of Hong Kongs pro-democracy protesters. We charge advertisers instead of our readers. Underpaid And Overplayed: LeBron James' New $85 Million - Forbes A new ad for the GMC Hummer EV lets the model's spokesperson LeBron James shine the spotlight on the vehicle's CrabWalk mode. As with most internet arguments, that leaves out the key facts. ", "As we've already bought into their lives, brands realize this and are willing to pay in the thousands for a single post. James endorses a lot of products from sneakers to soft drinks to earbuds. The two-time MVP used some of his hoops money in June to buy a $31 million home in Atherton, California, with his wife, Ayesha. 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Why Do So Many NBA Fans Still Hate LeBron James? This article was featured in the InsideHook newsletter. Sign up for InsideHook to get our best content delivered to your inbox every weekday. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders, Visual China Group via Getty Images/Visual China Group via Getty Images, Nathaniel S. Butler/NBAE via Getty Images, Erika Goldring/Getty Images for Remy Martin, Visit Insider's homepage for more stories, a lifetime endorsement deal with Nikeworth more than $1 billion, his goal of becoming a billion-dollar athlete, LeBron James gave the entire Ohio State football team new $350 Beats headphones, and it's not an NCAA violation thanks to a loophole, LeBron James just signed the biggest endorsement deal in Nike history, LeBron James has turned his back on McDonald's to bet on a Chipotle-style pizza chain, LeBron James jumps ship from Coca-Cola to PepsiCo and will be the face of a new Mountain Dew drink, LeBron James' $6.5 million investment in Liverpool FC is already paying off big time, LeBron James is now a part-owner of the Boston Red Sox, adding to his already impressive investment portfolio, LeBron James reveals the latest details of the much-anticipated 'Space Jam 2', LeBron James and Nick Saban are engaged in a bizarre feud over barbershop conversations and neither is backing down, LeBron James and Arnold Schwarzenegger own part of Bill Ackman's office building, LeBron James just sold his Miami mansion for $4 million profit, LeBron James' teammates call him 'the cheapest guy in the NBA' but he just bought a $23 million mansion in Los Angeles, LeBron James says he doesn't turn on data roaming or pay for apps or music services because he's 'the cheapest guy in the NBA', A 24-year-old woman was recently found dead in one of the freezing chambers that celebrities like Demi Moore swear by, New Knicks coach David Fizdale told a story that shows how much LeBron James cares about his teammates and coaches, Here's video of LeBron James dressed as Prince for a Halloween party, Here is Michael Jordan's 56,000-square foot house in Chicago and why it is still on the market after 6 years. The Lakers star made no mention of the controversy during the commercial or on social media but remains pumped for the new GMC Hummer EV. It has a lot of jokes adding to its comedic structure. The road to success wasn't always an easy one for the King. Sign up for notifications from Insider! LeBron James' "Four Horsemen" Land on the Nike LeBron 20 Nodding to James' business partners Rich Paul, Randy Mims and Maverick Carter. AT&T TV has been available in 13 cities to this point. How Keanu Reeves John Wick Stays in Assassin Shape. 1. Ruffles hope to empower underserved communities and spread the message to embrace the ridges. He also signed a two-year, $97 million extension with the Lakers, that will give him $141 million over the next three years. The Los Angeles Lakers power forward agreed to a two-year contract extension worth a whopping $97.1 million, Klutch Sports CEO Rich Paul told ESPN Aug. 17 . He grew up with so little, he told Maverick Carter on an episode of UNINTERRUPTED's "Kneading Dough," that "I had no idea what a pantry was until I was like 15 years old." With James being one of the biggest sporting names across the globe, the Lakers star boasts of a variety of endorsement deals. In 2023-24, James will earn a base salary of $46,900,000, while carrying a cap hit of $46,900,000 and a dead cap value of $46,900,000. LeBron James' promotion for the new iPhone 14 pro on AT&T is drawing "We buy into the lives of our favorite celebrities through their photos on Instagram," Riaz said. But when a high schooler is driving a Hummer in Akron, its a big deal.. The Hummer used to be a loud, obnoxious, military knockoff. Refresh page. The LeBron James Hummer commercial is a testament to the 35-year-old's story; he is just not driving the luxury vehicle, he is being paid to do so. This is a BETA experience. LeBron James Contract, Salary Cap Details & Breakdowns | Spotrac Before playing professional basketball, he and his mom lived in the projects of Akron, Ohio. Univision has finally confirmed its renewed agreement for US Spanish-language rights to the Uefa Champions League through 2023/24. On-court salaries in the NBA are capped based on a players number of years in the league and accolades earned in cases in which an award like MVP entitles them to a bigger percentage of a teams salary cap. Its free. But that 2003 OHSAA H2 investigation is inextricably tied to the animosity the basketball icon has fought against his entire career; after all, its the controversy that started the ball rolling, so to speak. All rights reserved. That was deemed an advertisement in exchange for the jerseys. An 18-year-old @KingJames riding around Akron in a Hummer blasting Jay-Z pic.twitter.com/LfrGigL7hd, You know, Ive got everything in here, 18-year-old James says while driving his H2. We Asked a Nutritionist. In the ensuing years, public opinion has shifted against amateurism. LeBron James' net worth, investments and sponsorships - SportsKhabri as well as other partner offers and accept our. Klutch Sports, a sports agency founded by LeBron, celebrated his new career milestone on Instagram Aug. 17, writing, "Congrats @kingjames on your 2 year 97.1M dollar extension and becoming the highest paid player in the history of the NBA! LeBron James has become a brand ambassador for telecommunications giant AT&T. Except, of course, her son was months away from becoming the No. The four-time NBA champion is considered to be one of the most . The majority of his wealth, $53 million, comes from endorsements, including the shoe and apparel giant Nike. In June 2022, LeBron's pre-tax earnings were valued at $1.2 billion. LeBron James is collateral enough, a source told The New York Times at the time. The Los Angeles . He is equally relentless of the court, signing a lifetime endorsement deal with Nikeworth more than $1 billion a move that was so big it is more like the merger of two corporations. The Jameses were hurt and humiliated. Whats the Healthiest Sports Drink? If you know your history, though, theres a much stronger bond between LeBron James and the Hummer than some marketing jargon. His 150 million social media fans across Twitter, Instagram and Facebook are by far the most of any American athlete. His total earnings from his playing salary and endorsements is $73 million. It was dubbed amateurism. Lillards Adidas shoe deal is worth roughly $10 million annually. how much did lebron get paid for hummer commercial LeBron has made $432 million during his 20-year NBA career. Ive got a Bose sound system, Ive got this suede up top, Ive got a DVD player in here for my people who want to watch some TV, youve got to have some video games in here.. Get the latest sports news and analysis, once a week in your inbox, from the Forbes SportsMoney Playbook newsletter. James, who signed a four-year, $153 million contract with the Los Angeles Lakers in 2018, hasn't always had money. LeBron James' Sprite Ads Could Sell Billion Spoonfuls of Sugar Under Armour represents nearly half of his off-court income. Kershaw, Betts power Dodgers to win in Game 1 of World Series. The NBAs ten highest-paid players are expected to earn a cumulative $600 million this year, including $250 million from endorsements, appearances, merchandise and media. King James is alsowell on his way towardhis goal of becoming a billion-dollar athlete. The Apple - Beats deal was worth around $3 billion dollars. The Lakers star made no mention of the controversy during the commercial or on social media but remains pumped for the new GMC Hummer EV. At $92 million, including salary and endorsements, James is the NBA's . It made him the highest-paid player in the NBA at around $12 million combined with his NBA contract. LeBron James is a four-time champion, four-time MVP, 18-time All-Star, and soon to be the highest-paid NBA player of all-time. On the court, LeBron James has earned four NBA MVP awards, four NBA championships, and 18 All-Star nods in his illustrious 19-year career. The Los Angeles Lakers stars comments about the NBAs geopolitical mess in China also reveal the precarious position everyone in the league is in as political unrest in Hong Kong shows no signs of abating. Brings back so many great memories from my first Hummer, LeBron tweeted, without mentioning the controversy that old truck created. Thanks to his NBA salary and lucrative . Now hes a legend who lets the stats and sponsorships speak for themselves. Maybe in New York or L.A. it wouldnt be such a huge deal, an anonymous source told The New York Times during the 2003 scandal.