Podcasts are listened to by 43% and 39% respectively in the United States. Podcasting engagement is on the rise in most countries every year. 6. Podcast Statistics 2022 - Future, Demographics and Advertising Trends Apple also reported in June 2018 there were over billion downloads from Apple Podcasts. He said he is solely focused on finding out the truth and that's why prefers talking to various people with differing opinions on the same subject. Rogan has continued to make contentious and insensitive comments about transgender people, and his latest controversy centers on his elevation of and sympathetic questions to vaccine skeptics, prompting online outrage that he was leading his audience down an anti-science path. In this scenario, things are looking a bit uncertain for podcasters like Michelle Obama and Joe Rogan.Spotify spent around $1 billion on podcasting deals in 2020, but that seems to be a . Watch This Story - Donald Trump Seen Enjoying Himself At UFC 287 With Mike Tyson, Dana White, & Joe Rogan's Presence According to reports, Spotify is not currently making money from the podcast industry. Edison Researchannounces the comprehensive U.S. Top 50 Podcast chart for Q2 2021. Phil in the Blanks came in the lowest at an average of 2.27 podcasts per respondent. If the impact of Fox News on American politics is worth studying, then it follows that the same applies to Rogan. Joe Rogan's renowned podcast, The Joe Rogan Experience, reportedly reaches an average of 11 million people per episode. Fifty two point six listeners found new Podcasts searching in a directory of podcast such as Apple Podcasts. Exit; Apple; Store; Mac; iPad; iPhone; Watch; AirPods; . Hes a throwback to the days where guests on talk shows could think out loud and get things wrong, or those late night dorm conversations (the pot helps). But anyone who would advocate for Bernie Sanders for POTUS would be suspect to me. Joe Rogan Experience: Spotify No. 1 Podcast in 2021 (Podcast - Variety Fortunately as far as I can see the young are not uniformly woke but plenty delight in Jordan Peterson and intelligent non-standard non-MSM commentators. The Joe Rogan Experience. @eyokley, Download A Brand's Guide to Gen Alpha Report, Joe Rogan's podcast has a large listener base, and Morning Consult survey data suggests it could behoove Democrats and Republicans to venture onto the show try to sway his listeners. This is the second anniversary of the Podcast Consumer Tracker, and the top shows have been fairly consistent over that time. Podcasts dont have any set rules. Podcasts with over 37k episodes are profitable. Podcasts typically run 60-second ads, with 27% running 90-second ads. Gary Miller/Getty Images;/Paul Morigi/Getty Images, SCOTUS Now Just Another Congressional Committee, Secret Chinese Police Stations in Europe Are 'Tip of the Iceberg', Trump's Attorney Just Blew Carroll Rape Case, King Charles Says Royals Require 'Acting Ability', Ukraine Will Regain 'Significant Territory' From Russia, Florida GOP Paves the Way to Help Ron DeSantis Challenge Trump. Globally, 17% of monthly listeners are part-time workers while the US has 12%. Surveys of over 8,000 podcast listeners were conducted Q3 2020 through Q2 2021. Literally every single American has heard of Joe Rogan and has a strong viewpoint on his show. Looking down the replies to Yokleys tweet, that appears to be a common reaction. 7 in 10 avid Rogan fans are men, and a similar share are under the age of 45. Apr 15. If you have any questions about Edison, our services, custom research or just have a consumer research problem to solve, we're here to help. Joe rogan And its really Rogans normalness that is his attraction. But lets not forget that Rush Limbaugh garnered between 15-20 million weekly listeners during his career and was unapologetically conservative. How many podcasts are there? As per the latest survey, 57% U.S. consumers listen podcasts and 78% of them are familiar with this medium. So apparently they arent eschewing it at all. Podcasts with a large audience make between $10 and $50 per advertisement for every 1,000 listeners. Dont expect to find the same people listening to The Joe Rogan Experience as Phil in the Blanks, even if theyre #1 and #2 respectively. TRUE CRIME: Dedicated and highly educated female listeners are driving growth by consuming multiple podcasts within the genre. The equivalent figures for the non-fans are 26% and 14%. 58% of South Korean adults listen to podcasts every month. That said, the biggest difference in audience makeup between the two shows can be seen in marital status. 27% of monthly listeners have at least some college education. In addition, for each podcast, we looked at what percentage of respondents reported listening to only that podcast. Spotify and Pandora are the two main podcasting platforms in America. Former state Sen. Bakari Sellers (D-S.C.) said the kinds of questions Rogan poses on his show are almost like the comments section of a website, and arent all that different from the things on the mind of the average voter whom both parties and especially Democrats need to bring into the process. Answer (1 of 7): My 16 year old son turned me on to Joe Rogan's podcast 2 years ago, and it's become one of my favorites. How Joe Rogan became podcasting's Goliath | Salon.com Lets take the obvious first question I was expecting this article to answer at some point, but it never did: Wheres the dont have any view/havent heard of him group? Many Joe Rogan listeners are vaccinated; Im sure many believe in trans rights, he said. People of United Sates listen to podcast and the number is around one hundred and four million and that too on monthly basis. The same demographic makes up 44% of monthly US consumers. listenership wasnt as diverse as the population. The revenue generated out of the advertisement of podcasts is predicted to go up more than one billion dollars in 2021. How Many People Listen To Joe Rogan's Podcast? - Grunge The studys author, Eli Yokley, has also tweeted out some charts on political preference. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed, Its one thing for Joe Rogan to endorse a candidate, the liberal activist group MoveOn, . No White House official has been dispatched to rebuff such talk in Rogans studio in Austin, Texas, but he did give time to CNNs on-air COVID-19 expert, Dr. Sanjay Gupta, for a discussion. Fox News is the most watched cable news channel in America. Other podcasting platforms ranked in order of popularity. This information will not be of any use if you dont know who listens to what types of podcasts. According to Business Insider, a leaked internal newsletter from Spotify disclosed that the podcast accounted for nearly 5% of total podcast listeners when it was first released on the platform last September. It can be hard to keep up with changes in software and recording equipment as they change quickly. Joe Rogan gets 11M views on his podcast each episode. The Joe Rogan Experience is technically one of the biggest podcasts around, numbers-wise, but that doesn't mean it's the best.Here are 12 interview podcasts hosted by people with the magic . They didn't stop Tucker, they unleashed him. This helps our viewers to keep themselves updated and can also modify their decisions on basis of it. Listeners aged 35-44 make up half of the listeners, while 65-year-old listeners comprise one-fifth. And yet, as Yokley points out, almost half of Rogans fan base did not vote for Trump in 2020. For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. What does that translate to as far as per-episode listenership? 3.5% are the followers of podcast like visitors who got aware of it on other shows.. 1.7% of respondents ask for opinion via social media. Rogan has emerged as one of the most influential figures in the. On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k. Referring to the lefts comfort with the personalities of the safe Democratic airwaves of MSNBC, she said, America isnt filled with Michael Steeles, Rachel Maddows or Nicolle Wallaces.. 26 Latest Podcasting Statistics For 2023: Usage And More - Blogging Wizard However, this has changed more prominently in a span of a year. The legacy media and analysts are still stuck in the old format where the audience was defined by political leanings and beliefs. Spotifys Joe Rogan encourages "healthy" young people not to get a coronavirus vaccine. Podcast listeners make 22% while driving or commuting. Just over one half of residents of Italy aged 18-34 listened to podcasts in the previous year. Rogan's $100 million contract, it seems, was money well spent. Joe Rogan recently faced widespread criticism for allegedly spreading misinformation regarding COVID-19 on his podcast, The Joe Rogan Experience. 80% of podcast listeners listen to every episode. In 2019, the company introduced the Podcast Consumer Tracker, a quarterly study that provides the only comprehensive data on podcast listening by network in the world. In this, she sees a challenge for the left: Many on that side of the aisle know theres a right position that theyre eager to take even without understanding why it is, leaving them ill-prepared for deep discussions. Current subscribers to the Podcast Consumer Tracker include the top networks in podcasting as well as leading technology platforms,and is growing quarterly. The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. Podcast advertising - statistics & facts | Statista 70% of both audiences reported having incomes over $50k per year. In 2010, it was 43 million dollars. As calculated by Buzzsprout, the ranges found in the month of December. (Wikipedia) On the 24th of December 2009, the first episode of the Joe Rogan experience was aired. What are you waiting for? Spotify's main attraction Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly. Audience Demographic Variations are Specific to Genre and Even According to Spotify, Rogan has "stimulated new user additions, activated first-time podcast listeners, and [has] driven favorable engagement trends, including vodcast consumption." Spotify revealed the most popular podcasts on its platform for 2021 with controversial talk show "The Joe Rogan Experience" taking the No. Oh right, it doesnt exist. Asked about the backlash, Gray said Sanders campaign may have been strategically wrong to produce a video promoting Rogans statement that hed vote for Sanders, given the perceptions it fueled. Rogan, who has been . Buzzsprout vs. Libsyn vs. Podbean Podcast Host Review, Buzzsprout vs. Libsyn vs. Spreaker Podcast Host Review, 10 Memorable Self Improvement Podcasts to Revamp Your Life, The Best 10 EarthDay Podcasts To Unlock Your Green Side, You Need To Know These 7 Promising Indie Baseball Podcasts, 9 Of The Most Amazing Comedians With Podcasts, How I Pod: Andy Cowan & The Neurotic Vaccines Wild Success, https://discoverpods.com/podcast-trends-report-2018/, https://discoverpods.com/podcast-trends-report-2019/, https://www.edisonresearch.com/infinite-dial-2018/, https://www.edisonresearch.com/the-podcast-consumer-2019/, https://www.edisonresearch.com/podcast-consumer-2018/, https://www.edisonresearch.com/infinite-dial-2019/, https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/marketeres-guide-to-podcasting-march-2018.pdf, https://lime.link/blog/how-much-money-do-podcasters-make/, https://www.recode.net/2017/8/2/16079634/gimlet-media-podcast-funding-stripes-laurene-powell-jobs-advertising-crooked-media-the-daily, https://www.wsj.com/articles/for-bill-simmonss-the-ringer-podcasting-is-the-main-event-11548673244, https://www.washingtonpost.com/sports/pft-commenter-rose-from-an-internet-cesspool-to-podcasting-glory-and-no-one-knows-who-he-is/2018/05/21/16077f24-5910-11e8-b656-a5f8c2a9295d_story.html, https://www.iab.com/news/us-podcast-ad-revenues-2017/, https://www.podcast.co/inspire/highest-earning-podcasts, https://9to5mac.com/2018/06/05/apple-podcasts-25000-more-podcasts/, https://chartable.com/blog/whats-really-the-top-podcast-hosting-service, https://digiday.com/media/barstool-sports-made-more-than-15-million-from-podcasts/, The 25 Best Joe Rogan Experience Podcast Episodes, The 20 Best True Crime Podcasts (Beyond Serial and S-Town), 30 of the Best Podcast Microphones (For Any Budget), 15 Audio Drama Podcasts to Get You Hooked on Fiction, The 9 Best Free Podcast Hosting Services in 2023, The 12 Best Guests on the Joe Rogan Experience Podcast, The 10 Funniest Comedy Podcasts (You Might Not Be Listening To Yet), 70% of Americans aged 12+ are now familiar with the word Podcasting.. Listening to podcasts in America is easy with Spotify or Pandora. Apple Podcasts is the number 1 site with 38.7% of all podcast listeners (40.348,623 podcast downloaded). Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. You need to understand the demographics of your listeners in order to produce a podcast that is successful. In the United States, the country with the highest number of podcast listeners worldwide, an . According to Nielson, 52% of podcast listeners use iOS, 43% are on Android. Podcasting will see an increase in ad revenue to 2 billion by the end of this year. The average age of his listeners was 24. Its very refreshing and thats why he has such a huge audience. Thanks for doing the research that the author of this piece should have done! It's demographics. And you should definitely not describe them as a business intelligence company. The companys annual The Infinite Dial study has been the most widely-cited data in the podcasting space since 2005, and Share of Ear from Edison Research remains the only single-source measure in America of the relative size of podcast listening compared to other audio media. In Apples annual Worldwide Developer Conference (WWDC) in 2018, the company said there were over 555,000 podcasts, including 525,000 active podcasts. The first episode of the Joe Rogan experience aired on the 24th of December 2009. Rogan himself suggested that his podcast is so popular with the male demographic because he believes that they are seeking representation and a space for people, like him, who fear marginalisation as a result of progressive gender theory and the implementation of equal rights policies and laws. THAT is why the media and liberal establishment needs to savage him as some hateful right-winger: he doesnt conform. Despite facing much-publicized criticism and grappling with several censorship-related controversies, the Spotify-exclusive Joe Rogan Experience remained the most popular podcast in the U.S.. Copyright 2023 Media Monitors. All rights reserved. Well, now Im totally sure this poll was conducted in an intelligent and businesslike manner. Open Culture on Twitter: "Tucker Carlson's show averaged 3.5 million I dont think so.. Recording artists Neil Young, Joni Mitchell helped to amplify the letter's request with Young announcing on January 24 that he would have his music pulled from Spotify if the company did not remove Rogan's podcast. Nearly 38% have listened to podcasts in the past year. the majority of avid fans are white (64%) 5. Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday), SoundCloud (15.2%), Anchor (10%), Libsyn (8.5%), PodOMatic (6.8%), Podbean (5%) are the most popular, Anchor (14.7%), SoundCloud (12.5%), Libsyn (9.5%), Podbean (7.2%), Spreaker (3.2%), Buzzsprout (2.9%) are the most popular hosting platforms for new podcasts. (To those who know anything about him and his show, love him or hate him, it was comical to see him slandered as a right wing shock jock. He endorsed Bernie Sanders after a 3 hour conversation with him, for Gods sake!) Comparable to 2017, where 27% and 21% of men did it on a monthly basis, 2017. There are 2,442,670 podcasts that are valid as of May 2022 and more than 65 million episodes. Tucker Carlson's show averaged 3.5 million viewers per night. Instead of spending money testing equipment, look at what other people are using and then follow their lead. There are small differences between the average avid Rogan fan and nonfan when it comes to household income, though nearly 7 in 10 adults in both groups have no college education. He has a 50% share of the company as well. Scott McIntyre for The New York Times. Please logout and login again. 25% have a 4-year college and 20% have a high school diploma. A study by Edison Research of 8,000 podcast listeners found that the "Joe Rogan Experience" landed at the top of the most popular podcast list throughout Q3 2020 and Q2 2021, as Digital Music News reports. Joe Rogan's. In early 2022, musicians such as Neil Young and Joni Mitchell removed their music from Spotify in protest of the statements and claims about the pandemic made by a recent Joe Rogan guest, which the artists in question as well as scientific and medical professionals deemed irresponsible and untrue. 51% are male and 49% female. The Joe Rogan Experience - Wikipedia 61.3% of podcasters list marketing and building an audience among their top challenges. Podcasts are listened to by nine million people from Canada aged 18 and older each month. While its true that avid Rogan fans are less likely than nonfans to have received COVID-19 vaccines, the survey found that the majority of them (55 percent) have received their shots. Subscribers include SXM Media, Google, NPR,Wondery, ESPN/ABC/Disney,WarnerMedia, and more. By 2019, it had reached 420 million. The top shows based on measurement from Q3 2020 Q2 2021 are as follows: Scroll down to see the Top 50 list. Podcast Statistics: Media groups such as Statistica and Triton Digital conduct annual media surveys done digitally a in order to understand listener behavior and track the growth of podcasts worldwide. The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at, More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last year. Followers expressed concerns about the switch to the platform, ranging from mid-show advertisements to video podcasts that do not support television coverage. Lets hope! This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcastnetworks. In 2020, podcast advertising will be worth at least 500 millions to advertisers in the US. , a website that chronicles guest appearances on Rogans podcast, politicians have been the featured interview on just 11 of his nearly 1,800 episodes, including three appearances by former Democratic Rep. Tulsi Gabbard of Hawaii, two by Republican Rep. Dan Crenshaw of Texas and one each by Sanders and Democratic presidential candidate Andrew Yang ahead of the 2020 presidential primary. (800) 676-3342. More than 7 in 10 avid Rogan fans are men, and a similar share are under the age of 45. Podcast creators must understand how their content is used across a variety of platforms and situations. An estimated 68 million listen to podcasts weekly, up 2 points from 22% in 2019 to 24% for 2020. Fifty seven percent of his audience reports earning over $50k per year, with 19% making over $100k. However, the channel would lose its top spot if the Joe Rogan Experience was included on the chart. Experts expect podcasting to increase in popularity in 2022, as more people listen to on-demand audio. It is very surprising that there are unique individual podcasts just not thousands but more than one million of them. Because of that, he sees an opening for Democrats to communicate with the 48 percent of Rogans avid fans who did not vote for Trump in 2020. Later in the article though, the only people who would actually know people at the Sanders campaign say, Every presidential candidate was begging to go on everybody wants to go on his show. Joe Rogan's income has increased thanks to his partnership with Onnit, which has annual sales of about $28 million. I don't know a lot of people willing to take a 10 percent cut of what they're making for their ideals.". How Do Podcasts Make Money? [How-To Guide & Earnings Statistics] The Joe Rogan Experience podcast draws an estimated 11 million viewers in per episode. For Dave Ramsey listeners, other podcasts responses included The Chris Hogan Show and The Ken Coleman Show both from the Ramsey Network, falling under the categories of Investing and Career. Podcasts have been used by 10 million more Americans in just one year. Andy is joined by Dan to take a look through some news stories including; Reaction & fallout from last weeks UAP hearings James Fox on Joe Rogan this week John Ramirez comments on F2B Skinwalker Ranch anomaly And more. It is used by 85.7% podcasters. According to the US podcast listeners, 48% are aged 12-34 years, 32% 35-54 years, and 20% over 55 years. Podcasts are most popular on smartphones, which is why there are more than 100 million iPhones. (Recode), In 2018, The Ringer earned more than $15 million from podcast advertisements (WSJ). The top 10 shows by audience for 2020 are as follows: Edison Research. A report released by Spotify in February this year read: Moreover, in April, Spotify admitted that JRE had performed above expectations.. Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. But despite these controversies or perhaps because of them the Ultimate Fighting Championship commentator has amassed an enormous and loyal audience for his show, The Joe Rogan Experience. New Morning Consult research of self-described avid Rogan fans reveals a following that leans Republican, though many say the cohort could also be receptive to a Democratic message. How many monthly listeners does Joe Rogan get on Spotify? - Sportskeeda Roughly 24% of listeners in both audiences listed themselves as divorced compared to 8% representation among total survey respondents. . Spotify has been a Johnny-come-lately in the podcasting world, but the company clearly hopes that this and other moves will vault it to first place. They obviously arent. But Unherd is normally better than this. Email us at podcasts@mediamonitors.com. TV ain't what it used to be. Podcast awareness in Australia increased by 4% in 2020. Check out Joe Rogan's reasons for hosting the podcast below: Many fans were upset by Rogan's exclusive deal with Spotify. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Stay safe.. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one. nytimes.com. Americans between the ages of twelve and thirty four sum up to 66% , with podcast listeners declining as they age. 59% of respondents spend more time listening to podcasts than on social media. Monthly podcast listeners are at 104 million, a healthy jump of five points from 2019's 32% to 37% for 2020. Joe Rogan Gets More Listeners in One Episode Than Neil Young, Joni How do the avid fans presumably the core of Rogans audience compare to the seven in ten Americans who dont describe themselves as fans? Rogan has pledged to balance out his future shows on subjects related to the COVID-19 pandemic, among other topics (per CNN). Although it sounds simple, it is not. The overwhelming majority in the middle find the whole thing untrustworthy and distasteful. These listeners were found to be the Edison Research Super Listeners 2021. 51% of Americans reported having listened to a podcast at least once in their lives. The Joe Rogan Experience Remains Most-Listened to Podcast If you continue to use this site we will assume that you are happy with it. DR. PHIL and DAVE RAMSEY: Both podcasts have older average audiences and more exclusive listening. The US has a fairly balanced population when it comes to gender. These statistics demonstrate the effectiveness of the medium as a advertising platform. The avid Rogan fan is far less likely than a nonfan to say they live in Americas suburbs, and are also slightly less likely to be white, driven by higher levels of fandom among Hispanic adults. "The Joe Rogan Experience" was a controversial podcast even before it was given an exclusive contract from Spotify for $100 million, as Variety reports. Altogether, Fox is comfortably ahead of the liberal news channels MSNBC and CNN. Top 50 Most Listened To Podcasts in the U.S. Q2 2022 65% of devices like mobile prefer Podcast. 10. On December 31, Rogan's Spotify podcast "The Joe Rogan Experience", which reaches 11 million people per episode, featured an interview with Dr Robert Malone. Stuff You Should Know. , he answered Rogans conversational questions about universal health care and the influence of money in politics, praising the longform mediums opportunity to talk about an agenda in more than 12 seconds in contrast to debates or the traditional television interview. If you have specific questions about our data or ideas for further iterations of the survey, please do not hesitate to reach out. Rogans show is a podcast, not a cable news programme, so it isnt counted but with an audience of around 11 million it would dominate the ratings. Joe Rogan Takes $100 Million To Move Podcast To Spotify, Drops - Forbes There are one hundred twenty million podcast listeners currently in the United States. 32% of Americans report having listened to a podcast within the past month. 73% listen to podcasts from their smartphones. If you want to know what JRE listeners are like then you should commission your own poll, not simply re-report the words of a bunch of politics hacks who clearly hate Rogan. Joe Rogan Experience Podcast Stats | JRE Library JRE debuted on Spotify on September 1, 2020, and became exclusive to the service in December. Joe Rogan is the face of Onnit, a company that makes supplements, fitness equipment, and other items related to health and wellness. Collectively, they were arrested and rearrested more than 6,000 times. Western media should not repeat Ukrainian propaganda, Putin's war sparks an existential crisis in Germany, the majority of avid fans are white (64%). Show Joe Rogan Experience Review podcast, Ep 325 Joe Rogan Experience Review of The Comedy Mothership Et al. 18% of those aged 18+ own a car with smart entertainment systems. Unmatched sales lead-generation and advertising analytics. Podcast listeners are more likely to follow brands via social media and have a smart speaker (such as the Amazon Echo or HomePod mini). It is a part of the electorate that you can build from, that would appreciate you talking to them and that you have to treat with respect, he said, urging his party to engage with Rogan and find a balance between the nonsense and being able to educate.. Leans right is just early appetizer. More than 66% of those surveyed have a bachelors degree or greater and their household income on an average is of seventy five thousand dollars annually. (Chartable), Libsyn (28.2%), Art19 (18.3%), SoundCloud (8.8%), Megaphone (8%) are the most popular hosting platforms for the top 400 podcasts.
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